Financial forecasting for Australian businesses
Financial Clarity, Built for Confident Decisions
NuFinance Systems helps businesses forecast profitability, cashflow, balance sheet, and capacity with Magnifi — turning financial data into a clear, forward-looking view of what comes next.
20+ years
Chartered Accountant with Advisory and CFO experience
50+
Businesses using Magnifi forecasting
What we do
Forecasting that connects your numbers to real decisions
NuFinance Systems helps businesses implement and use Magnifi, a 4-way forecasting system that projects profitability, cashflow, the balance sheet, and capacity. The result is a more reliable picture of where the business is heading — not just where it has been.
For businesses already using Xero, Magnifi integrates seamlessly, removing duplicate data entry and avoiding fragile, fragmented Excel models that are time-consuming to rebuild and easier to get wrong.
Learn more about Magnifi
No duplicate entry. No rebuilding forecasts from scratch. A connected system built for forward planning.
The Magnifi model
A complete forward view across four financial dimensions
Magnifi’s 4-way forecast helps business owners connect the financial levers that matter most, so plans can be tested before commitments are made.
Profitability
Understand likely margin, earnings, and the impact of changing assumptions before they affect performance.
Cashflow
See upcoming cash requirements, pressure points, and timing gaps early enough to respond calmly.
Balance Sheet
Project the broader financial position of the business, not just short-term income and expenses.
Capacity
Measure income potential against staffing capacity, so resourcing decisions are grounded in numbers.
Why choose NuFinance
Specialist forecasting support — not generic accounting advice
NuFinance focuses on the numbers that help owners decide what to do next. Clearer forecasting builds confidence, and confidence creates certainty around hiring, investment, growth, and cash decisions.
Forecasting focus
The work is centred on forward planning, not generic compliance. That means every conversation is grounded in decisions, assumptions, and outcomes.
Experienced guidance
Craig brings 20 years across advisory, forecasting, strategic planning and CFO work — including financial systems for fast-growing businesses.
Efficient implementation
Magnifi connects with existing accounting data, helping teams avoid duplicate entry and work from a clearer, more dependable forecasting model.
Niche strength for service businesses
Know when the numbers justify the next hire
Magnifi’s capacity planning functionality helps service-based businesses compare current staffing capacity against expected income. It shows whether the team can support the workload — and how much additional income is needed before bringing on another person makes commercial sense.
Who we work with
Built for businesses ready to use better financial data internally
NuFinance typically works with businesses turning over $1M–$100M that already have internal finance capability — such as a bookkeeper or internal accountant — and want sharper forecasting without building fragile models from scratch.
$1M–$100M
Growing operators
Established enough to need clearer financial visibility, but still practical enough to value efficient, affordable systems.
Internal finance capability
Best suited to teams with a bookkeeper, accountant, or finance function ready to take ownership of meaningful forecasting data.
Implementation and training
NuFinance assists with Magnifi setup, training, and ongoing support so businesses build internal capability over time.
Client results
Trusted by Growing Businesses
See how NuFinance has helped businesses turn financial data into confident decisions.
“We’re constantly looking at ways to improve our business. When Craig showed us Magnifi, it was a no-brainer. Accurate forecasting and critical business insights, allows us to make fast decisions and ultimately become a more dynamic and competitive business.”
Will Creedon
Alloggio Group, Hotels & Property Management
“Craig has helped us setup systems that make it so much easier to see how the business is going. This gives us more confidence to make decisions, especially around our staffing levels. Magnifi has helped us plan our business and manage cashflow and the addition of dashboards has been fantastic.”
Brad Marsland
Metalform Industries, Metal Fabrication & Machining
“I love the charts! With the click of a few buttons I can view the information I need, without having to read through the financial reports. The staff love it too – it’s become an important tool for them to understand their targets and how they are tracking.”
Corrin Dedman
Koko Salons, Hair Dressing
Scale-up proof point
Craig spent five years working with Alloggio, supporting its growth from startup through private equity backing and ultimately to a publicly listed company. He acted as CFO, then as their dedicated forecasting specialist, reporting to internal management, the board, and investors across multiple locations.
Craig Roxby
Founder, NuFinance Systems · Co-founder Magnifi · Virtual CFO
About Craig
Experienced Chartered Accountant with a practical, systems-first approach
Craig Roxby spent 20 years at Maxim Advisors, assisting a diverse range of clients across tax, compliance, forecasting, and strategic planning. During that time, he also spent five years as the firm’s internal practice manager and CFO — experience that shaped his practical understanding of both advisory work and business operations.
His interest has always been helping clients understand where their business is heading, not simply where it has been. After seeing the limits of Excel-based forecasting — slow to build, hard to maintain, and exposed to data-entry error — Craig co-founded Magnifi in 2017 and founded NuFinance to support businesses directly as a virtual CFO.
Today, Magnifi is trusted by more than 50 businesses ranging from 5 to 250 employees. Craig brings that same experienced, efficient, and approachable support to each NuFinance client — helping teams build confidence in their own numbers over time.
Service area
Supporting businesses across Australia
NuFinance provides Magnifi implementation, training, forecasting support, and virtual CFO guidance for Australian businesses wherever they operate.
Contact
Talk to Craig about clearer forecasting for your business
If your business needs a more dependable forward view — or you want to implement Magnifi with practical training and support — get in touch with Craig directly.